Apple has completed the acquisition of MotionVFX, a company based in Poland that specializes in developing plug-ins, templates, and visual effects tools for Apple’s Final Cut Pro video editing software. MotionVFX, established in 2009, offers subscription options starting at $29 per month for access to professional editing tools, graphics, and templates. The financial terms of the deal have not been disclosed by either party.
MotionVFX expressed that it is thrilled to be joining Apple to further enhance the capabilities for creators and editors to excel in their work. The company also expressed gratitude to its customers and supporters for contributing to the evolution of its products over more than 15 years.
The acquisition is seen as a strategic move by Apple to strengthen its position against competitors like Adobe Premiere Pro and the broader Adobe Creative Cloud suite. By integrating MotionVFX’s expertise directly into its offerings, Apple aims to attract more subscribers to its recently launched Creator Studio bundle.
The Creator Studio, unveiled in January, bundles creative applications such as Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage into a subscription priced at $12.99 per month or $129 per year. Additionally, it includes premium content for Keynote, Pages, and Numbers.
