Model, attorney, and performer Peya Jannatul has voiced her disapproval regarding brands exploiting a motherless baby monkey’s suffering for promotional purposes.
A video featuring the orphaned monkey from Ichikawa City Zoo in Japan recently gained popularity on social media. The footage shows the baby monkey clutching a plush toy, seemingly seeking solace. The touching video resonated with many viewers.
Despite acknowledging the emotional impact of the video, Peya expressed dismay at how certain brands capitalized on the viral content. In a Facebook post, she described the video as heart-wrenching, depicting a small creature yearning for affection. She criticized brands for associating the monkey with their products, labeling it as a selfish act to leverage emotional narratives for marketing gains.
Denouncing the practice of commodifying distress for promotional purposes, she emphasized that even the suffering of a baby animal should not be exploited as content. Peya highlighted the insensitivity of profiting from an animal’s emotions and stressed the ethical implications of such marketing strategies.
Drawing parallels to Ramadan, she highlighted the significance of fasting in fostering empathy towards hunger and urged her followers to consider the daily struggles of animals deprived of food.
In a plea for compassion during the sacred month, Peya urged her audience to exhibit kindness and generosity. She encouraged offering food and care to those in need, emphasizing the importance of empathy and humanity.
