Renowned as the pioneer of contemporary marketing, Philip Kotler is set to engage in a dialogue with Bangladeshi brand practitioners and marketers for the first time tomorrow. The focus of the discussion will be “How Marketing is Evolving in the Era of Artificial Intelligence,” alongside Mark Anupom Mollick, a Bangladesh-based management consultant, business strategist, corporate trainer, and founder of Idean Consulting.
The exclusive session will be broadcasted live on Mark Anupom Mollick’s Facebook profile at 9:00 pm. Idean Consulting is the organizing body behind this event, with Waldemar Pfoertsch, an international business professor and co-author of the book “B2B Brand Management” alongside Philip Kotler, delivering the keynote address.
Furthermore, the event will include a panel discussion named “AI in Marketing: Hype, Reality, and Bangladesh’s Potential,” featuring distinguished marketing and business leaders from various industries. The panelists will comprise Rezwanul Huque Khan, a professor at the Institute of Business Administration (IBA) of the University of Dhaka; Nafees Anwar Choudhury, head of brand marketing at Grameenphone; Md Azwaj Khan, general manager and head of marketing at Prothom Alo; Binay Das, director of marketing and sales at Eskayef Pharmaceuticals Limited; Md Tajdin Hassan, chief business officer of The Daily Star; and Shuvasish Bhowmick, managing director of ATEC Global.
To moderate the discussion, Md Mahadi Faisal, director of marketing and growth at Shwapno, has been appointed. The organizers have emphasized that registration is free and open to all, with individuals nationwide already showing keen interest by registering for the highly anticipated event.
