Snapchat revealed on February 25 that it is set to organize its inaugural awards ceremony known as “The Snappys” on March 31 at the corporate headquarters in Santa Monica. The hosting duties for the event will be taken on by comedian and content producer Matt Friend. More details, such as the list of nominees, will be disclosed in the upcoming weeks. The awards presentation will be conducted live, bringing together creators and prominent figures in the industry. DJ Khaled, a renowned music producer and performer, is scheduled to make an appearance and will be honored with a Lifetime Achievement Award.
The primary aim of the event, as stated by Snapchat, is to acknowledge creators who have cultivated significant audiences and impact on the platform. Award categories will encompass distinctions like Spotlight MVP, Best Storyteller, and Breakout Creator of the Year, spanning various genres such as fashion, beauty, sports, music, food, and gaming. Additionally, accolades will be granted for collaboration, comedy, and cultural influence.
