A consortium consisting of BTV, T Sports, and Star News has secured the broadcast rights for the 2026 FIFA World Cup, officials confirmed on Tuesday, allaying concerns of a blackout of the tournament in Bangladesh.
The finalized agreement, expected within the next two days, comes just before the World Cup begins on June 11 in the United States, Canada, and Mexico.
While the exact cost remains undisclosed by the broadcasters, sources indicate the rights are to be acquired for an estimated USD 3 million to USD 4 million (around Tk 36-49 crore).
It is revealed that state-owned BTV will initially obtain the rights from FIFA before sharing them with the private channels, enabling all three broadcasters to showcase the matches live nationwide. Additionally, a digital streaming platform will offer live online coverage of the tournament.
Information and Broadcasting Minister Zahir Uddin Swapon stated, “We aim to broadcast the World Cup in the country without utilizing public funds. Negotiations are ongoing with various stakeholders.”
A broadcast official close to the negotiations mentioned that the parties are near finalizing the agreement and striving for a mutually beneficial outcome. The official, speaking on condition of anonymity, mentioned, “The deal is expected to be sealed within two days. It’s nearly complete.”
However, the official acknowledged the time constraints for commercial preparations, stating, “Finalizing the deal earlier would have been preferable for all. Now, we are making last-minute arrangements. Although costs have been reduced, the marketing timeframe is limited.”
Previously, Springbok Pte Ltd had acquired Bangladesh’s media rights package from FIFA for USD 7.211 million (around Tk 88 crore) in March. However, negotiations with local broadcasters were hindered by the high asking price, leading to Springbok eventually relinquishing the rights last month.
After extensive negotiations, an agreement is now on the brink of completion, bringing relief to numerous football enthusiasts in Bangladesh.
Apart from Bangladesh, countries like India and China also faced uncertainties over World Cup coverage, with recent resolutions in broadcast rights negotiations. FIFA has finalized agreements with China Media Group (CMG) and Zee Entertainment for the upcoming FIFA World Cup events, ensuring coverage for viewers in those nations.
