Meta is set to roll out new tools to detect scams on its various messaging and social media platforms, including WhatsApp, Facebook, and Messenger.
For WhatsApp users, Meta will now provide alerts concerning device-linking requests, a feature enabling users to link their accounts to other devices. The company highlighted that scammers might try to deceive users into sharing linking codes or scanning QR codes under false pretences, potentially granting them access to the victim’s account.
Under the updated system, WhatsApp will notify users when behavioral cues indicate a suspicious device-linking request. The alert will disclose the request’s source and caution users about a potential scam association.
In a recent blog post, Meta emphasized that the new features aim to forewarn users before they engage with potentially dubious accounts or messages. Scammers often try to evade detection by initially operating accounts in a seemingly innocuous manner, Meta explained.
Meanwhile, on Facebook, Meta is experimenting with alerts that notify users of possibly dubious friend requests. The system flags signals such as accounts with limited mutual connections or profiles listing a location in a different country. When such activities are flagged, users receive a prompt encouraging them to review the request before deciding on acceptance or blocking.
Meta also announced the expansion of its advanced scam detection system on Messenger to more countries this month, without specifying the regions. This system analyzes common scam-associated patterns, like suspicious job offers or financial requests from unfamiliar contacts. If such activities are detected in conversations with new contacts, Messenger will alert the user and provide the option to submit recent chat messages for AI-based scrutiny.
Meta reported removing over 159 million scam-related advertisements from its platforms in 2025, with roughly 92% taken down proactively before user reports. Additionally, the company disclosed eliminating about 10.9 million accounts on Facebook and Instagram linked to organized criminal scam activities.
